November 2016

WHY YOU SHOULD CONSIDER ONLINE TICKETING

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Many business are moving aspects of their business online owing the continued proliferation of the internet. One of these aspects is ticketing. This makes a lot of sense as we’ll see soon.

The thing about the internet is that it’s a great equalizer: small and medium-sized enterprises can have a great web presence as the biggest businesses.

So, why would your business consider selling it’s tickets and reservations online?

1. Open 24/7 to receive reservations.

Many customers surf the Internet outside of business hours and they are more likely to make reservations on the spot that trying to remember to call back the next day.

An Online booking system allows you to receive booking 24 hours a day; therefore, your booking service is always open.

2. You can maximize your reservations.

Customers who book their own reservations are more likely to show up, making no-shows a thing of the past. If a customer does need to cancel, the spot automatically opens online, giving another customer the chance to book it. By maximizing your reservations, you won’t leave unused activity spots or rentals on the table.

3. Payments are made faster.

With an online booking system, you can require customers to prepay for activities and rentals. This puts money into your pocket faster and helps make sure that on the day of the event you don’t have to worry about payment — giving you and your customers more time to have fun.

4. You are not tied to a phone.

Online booking means you capture more potential business because reservations and information are always available. It also means you won’t get caught in a dreaded game of telephone tag.

5. You get valuable insights into your business

An online booking system provides you with a dashboard of analytics that help you grow your business. Quickly determine your most popular sellers, the most requested time slots, or even the most popular add-ons by using an online booking system with robust insights. Take advantage of knowing what your customers want most — saving you time and money on offerings that don’t help your business grow.

6. It’s cheaper for both your business and your clients.

There are various ways you save money by purchasing an e- or mobile ticket. You save on the transportation costs you would’ve incurred travelling to a retail outlet, plus you save on the service fee as this is usually higher for physical tickets due to production and other costs, such as labour costs.

While online ticketing offers compelling advantages, it is not without some of it challenges. For one, your clients have to have internet access. Also, you have to be prepared for an influx of new customers. Despite these drawbacks, online ticketing is the way to go for most businesses.

Q–Ticket is product by Quadrant Softwares that aims to help the people in and visiting towns/cities easily find events and places of interest to visit. Q-Ticket also allows event organizers and sponsors to promote and sell tickets faster and easily. It also provides a dashboard to view reports on turn up, revenue and trends of their reveller. Feel free to reach out to us a info@quadrantsoftwares.com to discuss how we can help your business implement online ticketing.

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HOW TO EFFECTIVELY USE FACEBOOK FOR BUSINESS

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Facebook is by far the biggest social media platform and as such will form a great part of most business’ social media marketing strategy.

Facebook is one of the best drivers of conversions and sales for a lot of businesses.

Given its status as the pre-eminent social media platform and it’s status as the best driver for conversions and sales, it is imperative that businesses learn how to effectively use Facebook to so as to achieve their goals.

The following are strategies that you can follow to achieve your business’ goals:

1. The evergreen strategy

Find content that impacts the reader, makes them feel, or to cause an action. The content should be engaging with the intended goal of creating an interaction. Engagement is key; a like is great a comment is better. Always focus on what value you can bring.

So, how do you do this in practise:

i. Fill in the bio completely.
ii. Use the right hashtags.
iii. Maintain relvancy in content, simple vocabulary and right grammar.
iv. Be communicative [rather] than broadcasting or salesy
v. Visual content impacts more.

2. Treat Facebook as a goldmine and not a dump site.

Most people in marketing use their Social Media as a dumping ground for links back to their articles, offers, etc, and hope someone will take up an interest. Truth is, most people are only interested in their own voice. By showing an interest in their voice you can turn your social media marketing from a Dumping Ground to a Gold mine.

Spend a week where you post nothing to social media. Instead, select a platform that best represents your audience (…) [and] find people talking either about your brand or your niche. In particular, look for problems you can solve.

Start talking to them. Point them to a resource. Comment or offer some suggestions.

If you want to build bridges in your niche, link prospecting or guest post opportunities, respond to one or two of their tweets in a helpful way, retweet it and if they seem responsive, pitch an offer.

3. Use Facebook ads

You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.

Facebook ads aren’t expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.

4. Leverage existing traffic to your website

You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have.

5. Promote your Facebook page instore

Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.

Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.

6. Determine the best days and times to post

By going to your Posts Insights, you will be able to see the average time when your fans are online.

In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.

You can access your Posts Insights by following the steps below:

i. Go to your Facebook Page.
ii. You will see “See Insights” above your Page, click it.
iii. You will see your Insights overview from there, find the Posts tab and click it.
iv. Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.

By following the strategies outlined above, you will be able to effectively leverage Facebook. Should you have any inquiries about using Facebook to market your business, you can reach us info@quadrantsoftwares.com.

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