Social Media


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Facebook is by far the biggest social media platform and as such will form a great part of most business’ social media marketing strategy.

Facebook is one of the best drivers of conversions and sales for a lot of businesses.

Given its status as the pre-eminent social media platform and it’s status as the best driver for conversions and sales, it is imperative that businesses learn how to effectively use Facebook to so as to achieve their goals.

The following are strategies that you can follow to achieve your business’ goals:

1. The evergreen strategy

Find content that impacts the reader, makes them feel, or to cause an action. The content should be engaging with the intended goal of creating an interaction. Engagement is key; a like is great a comment is better. Always focus on what value you can bring.

So, how do you do this in practise:

i. Fill in the bio completely.
ii. Use the right hashtags.
iii. Maintain relvancy in content, simple vocabulary and right grammar.
iv. Be communicative [rather] than broadcasting or salesy
v. Visual content impacts more.

2. Treat Facebook as a goldmine and not a dump site.

Most people in marketing use their Social Media as a dumping ground for links back to their articles, offers, etc, and hope someone will take up an interest. Truth is, most people are only interested in their own voice. By showing an interest in their voice you can turn your social media marketing from a Dumping Ground to a Gold mine.

Spend a week where you post nothing to social media. Instead, select a platform that best represents your audience (…) [and] find people talking either about your brand or your niche. In particular, look for problems you can solve.

Start talking to them. Point them to a resource. Comment or offer some suggestions.

If you want to build bridges in your niche, link prospecting or guest post opportunities, respond to one or two of their tweets in a helpful way, retweet it and if they seem responsive, pitch an offer.

3. Use Facebook ads

You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.

Facebook ads aren’t expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.

4. Leverage existing traffic to your website

You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have.

5. Promote your Facebook page instore

Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.

Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.

6. Determine the best days and times to post

By going to your Posts Insights, you will be able to see the average time when your fans are online.

In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.

You can access your Posts Insights by following the steps below:

i. Go to your Facebook Page.
ii. You will see “See Insights” above your Page, click it.
iii. You will see your Insights overview from there, find the Posts tab and click it.
iv. Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.

By following the strategies outlined above, you will be able to effectively leverage Facebook. Should you have any inquiries about using Facebook to market your business, you can reach us

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Everyone from mom and pop shops to large corporations is rushing to the social media bandwagon. It is a mad rush to exploit the most profitable social media platform.

As with most gold rushes, the people who are going to get rich are the folks selling the pickaxes. A few will strike the mother lode, but the real winners are the platforms themselves.

So, is social media worthless? Far from it! Social media is one of the best marketing platforms that any business or individual can use. We just have to learn how to use it effectively so as to achieve our goals. We will explore ways of leveraging social media to attain our goals. Before we explore specific steps for attaining this, we need to be reminded that marketing has always been and will always be about connections regardless of the mechanisms we employ.

1. Speak to the person

Marketing as stated earlier is all about connecting with people who are or will become your customers. Behind the profiles and handles, are real people with real needs, passions and desires. Your task is to connect with them, showing them that they can trust you, and that your can enrich their lives in a manner that results in profits for your business.

2. Give first

The primary task of using a social media platform is to build trust with with your potential customers. If you decide to sell via social media, ensure that it’s not more than 10 percent of your content.

3. Pick the right platform

You need to pick the platform(s) where most of your customers and potential customers are and invest most of your social media marketing resources to those platforms. You need to be careful not to spread yourself too thin trying to cover all your bases.

4. Start small

Closely related to picking the right platform is starting small. Start with one or two platforms, and then increase your presence from there.

You should also be careful not to overinvest by rushing out to hire a full-time social media specialist. You should instead look around your company and find someone who is interested in taking on the added responsibility.

5. Look beyond the “likes”

You shouldn’t judge the success of a social media campaign solely on the number of likes and other similar metrics. While they may be good indicators of success, they should be supplemented by these other metrics:

  • Reach, Likes, and Shares – This soft metrics of social lets you know you are keeping your audience engaged.
  • Social Referral Traffic and Goal Completions (Measured through Google Analytics) – You can figure out who is coming from social media and either buying something or filling in a lead form on your website (cha-ching!).
  • Social Media Leads – Yes, you can drive business leads from prospects straight on social media.
  • Increased Search Engine Rankings & New Inbound links – Having a presence on social media can have a huge effect on any other organic or SEO programs you are running. Social media can be a key component of driving search engine traffic to your website.
  • Increases in Branded Traffic (Measured by Google Analytics) – If you are keeping your audience engaged and getting prospects “warmed up” on social, you should see an increase of consumers searching for your brand in search engines.

6. Measure your results based on goals

Knowing that results are more than just “likes”, your need to decide how you will measure the results before starting any social media marketing activity, as well the specifics metrics you will use to determine success.

Every business will have its definition of social media success. Decide what’s important to you before you kick off your campaign.

7. Commit to it

Most businesses will start their social media campaigns with a bang but then they let their campaigns fizzle out after a few weeks. To avoid this, start with something small that you can handle, like say, a post daily, of weekly so that your company can stay relevant.

Social media can be one of the best investments your company can make. You just have to be smart about it so as to reap the benefits that accrue from it. Quadrant softwares is leader in social media marketing. You can talk to us at

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It is hard to imagine the world without social media.But slightly more than a decade ago this was a reality. You had to pick up a phone and call your friends and family to hear how they were faring. This isn’t the case any more; you can find out how your family and friends are doing on Facebook.

The use of social media is no longer limited to personal use. Businesses now use social media to meet their objectives.

Some businesses use social media to sell their products and services. The instant nature of social media makes it ideal for sales. When businesses sell via social media, they are likely to include discounts, coupons, limited-time deals, new releases and promotions in their updates.

The most typical social media approach is positioning yourself as a resource. Content marketing professionals recognize social media channels as conduits and use them to pass information to fans, followers and customers. When businesses follow this approach, their updates are likely to include: tips, advice and links to interesting or industry-related articles and resources.

All companies want to give their customers the best experience possible, and right now that means providing customer service on social media. These days, many customers choose to bypass annoying phone menus and hold times in favor of a quick social media update (tweets are particularly popular). If you’re providing customer service online, many of your interactions will include tips, tricks and hacks, information on how to use your product or service and solutions to complaints.

Social media has become an indispensable tool for business and will continue to be so for the foreseeable future. Watch this space for how to effectively use this tool to meet your goals.

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